About the Book The Power of Why We Do What We Do, and How to Change is a book by award-winning New York Times business reporter Charles Duhigg. This book takes one to the edge of scientific discoveries and also explains why habits exist and how they can be changed. Duhigg brings to life a whole new understanding of human nature and its potential for transformation. About the Author Winner of the prestigious Pulitzer Prize, Charles Duhigg is an American journalist and non-fiction author who was born in 1974 in New Mexico. After graduating from Yale University, Duhigg earned an MBA from the esteemed Harvard Business School. It was during his stint at The New York Times when Duhigg won the 2013 Pulitzer Prize for Explanatory Reporting. He is also known for his books - The Power of Habit: Why We Do What We Do in Life and Business and Smarter Faster Better: The Secrets of Being Productive in Life and Business.